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Digital Alchemy Insider
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Truthfully, the last 12 months have been difficult, and I think the next months will be equally difficult, possibly more difficult. The Chinese word for CRISIS has a hidden meaning. In Chinese the word for CRISIS is made up of Danger and Opportunity. The message from the ancient Chinese is that in times of Crisis beware of the danger and look for the opportunity. Now is not the time to be frivolous but it is a time to look for opportunity. The time has passed when we can spend our way to success. Today we need to be smarter, we need to be more tenacious and we need to have heart.
I'm an F1 fan because I love the competition, I love the passion and I love the way they fight to overcome adversity to stay in the game. I recently wrote a piece drawing parallels between F1 racing and marketing automation. The world of F1 is not just about cars racing in circles; it's about the intricate dynamics and strategies that drive success. Similarly, marketing automation is not just about the tools we use but how we leverage them. I invite you to delve deeper into these insights and explore how we can apply these principles to our marketing automation strategies. You can read my full article here.
As we embrace the new fiscal year, let's do it with purpose. Let's find the opportunity. |
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Cheers,
Regan Yan
CEO, Digital Alchemy
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Why Customer Lifecycle Management Matters: Insights from MoEngage’s CELP Workshop
Unlock the secrets of Customer Lifecycle Management with insights from MoEngage’s CELP workshop. Learn the essential frameworks and strategies to help you optimise each lifecycle stage, driving better engagement and growth.
Read the full article here |
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Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform
Discover how the Braze Data Platform unifies, activates, and distributes customer data to drive personalised, real time engagement. Learn how it can transform your marketing strategy and break down data silos in our latest blog post.
Read the full article here |
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Navigating the Maze of Personalisation Technology Without the Overwhelm
Choosing the right personalisation technology for your business can sometimes feel overwhelming, but it doesn’t have to be. Learn how to make informed decisions and have a strategic approach in your personalisation journey,
Read the full article here |
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Digital Alchemy to Offer Online Learning with DA Academy
DA Academy aims to revolutionise online learning with comprehensive, expert-led IT certification courses that students can access online anytime, anywhere. |
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Marketing Automation by Design
Find out how Digital Alchemy can help you engage and retain customers with industry-leading marketing automation solutions. |
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A Look Back at Building Fandom:
The Power of In-the-Moment Engagement
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In this event partnership with Braze, participants gained a deeper understanding of the future of customer engagement. Industry leaders Chris Davis from A-Leagues, Chris Johnston from Braze, and Jaypee Pulmano from Digital Alchemy shared their secrets and strategies for crafting unforgettable “In the Moment” experiences that drive customer engagement.
Get to dive deep into the insights and strategies
by downloading a copy of the video recording. |
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