Implementing a marketing technology is relatively simple, but making it work to meet your objectives is particularly challenging. That’s why a lot of organisations are left stranded with a martech stack that they have little clue how to operate or manage.
Established in 2003, Digital Alchemy started modestly in Sydney, AU. Shifting from generic marketing, we recognized the diminishing tolerance for irrelevant interactions.
While automating marketing execution is straightforward, the real challenge lies in targeting and personalizing content. AI is crucial in managing data for individualized interactions. Emphasizing genuine connections, we advocate for a more humanized marketing approach, using technology as an enabler.
At DA, we term this philosophy ‘Dynamic Decisioning,’ striving to reintroduce a personal touch to marketing in a tech-driven era.
Experience actively solving marketing problems.
Global resources who work along side you
Global resources who work along side you
Global resources who work along side you
Back in 2003, there was no real market for what we do today. Regan and Julian founded DA with a vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning.
With this in mind we have invested heavily in areas that have helped answer the biggest pain points of our clients and the industry.
By establishing a trusted partner relationship with each of our clients, we continue on a mission to achieve shared goals through customer-centric decisioning and transforming their communications.
DA is made up of a team that consistently works with you every step of the way. Implementing a marketing technology is relatively simple, but making it work to meet your objectives is particularly challenging. That’s why a lot of organisations are left stranded with a martech stack that they have little clue how to operate or manage.
Not when you work with DA, with us you get a partner who works alongside you and puts your success first. We just can’t afford to let you implement a tool before creating a clear customer strategy, move forward when you don’t understand what you’re implementing, or sell you a tool you don’t actually need.
We want to make it a success as much as you do. To start out right with a marketing solution that helps you move forward.
Over 20 years of business, we have done the work in various industries such as BFS, Fintech, Retail, Telco, Insurance, Hospitality, Airline, Entertainment, and etc.
Deliver business strategy through automation at scale by optimizing data, technology and process to drive customer centric outcomes.
With over 250 who are expert in • Marketing Data/Strategy • MarTech Implementation/ Remediation • Campaign Operations
Operation hub is in BKK with tons of well trained & certified resources of all major technologies who are our partners.
Main focus on our clients' needs and provide the consultation together with services to ensure the success.
Our global teams operate centers of excellence for top solutions. BKK is our Analytics & Operational Hub supporting CN, US & MX for tech support and campaigns. AU focuses on strategic & technical advisory, and SG ensures client success.
CEO and Director
Since founding Digital Alchemy in 2003, Regan has grown the company globally, becoming a leading expert in data-driven marketing. He has also held key roles at Persona Asia and Multinet System, and he stays energetic through extreme sports.
CTO and Director
Julian has spent 30 years mastering marketing database specialisation, crafting innovative solutions in data, database design, and analytics. With a background in computing and mathematics from the University of Technology Sydney, he has made significant contributions at Multinet, Clemenger Proximity, and Acxiom, earning a reputation as Digital Alchemy's quiet achiever with exceptional skills.
Head of Commercial and Finance
Julie-Anne joined Digital Alchemy in 2006 in its Analytics team, and over the years has rotated through and led each of the Analytics, Client Services, Commercial, Operations, and Finance divisions. She currently retains carriage and is accountable for Finance, Commercial, Business Planning, and Operations across the Digital Alchemy group, and spearheads all strategic initiatives including M&A structuring, due diligence, and negotiations. She holds degrees in Actuarial Studies and Mathematics from UNSW.
Head of Legal
Aviva holds a dual degree in law and commerce from UNSW and started her career in intellectual property litigation at Freehills (now Herbert Smith Freehills). She later moved to in-house legal work for a major Australian telecom provider and joined Digital Alchemy in 2011 as the company's first lawyer, playing a key role in its expansion across five continents.
Digital Alchemy Singapore
Chris Tew excels in optimising marketing automation and crafting impactful campaigns across Singapore and KL. Known for his expertise in cross-cultural consumer behavior and personalized client strategies, he offers insightful analytics and forecasts the future of AI in marketing, providing valuable competitive advantages.
Digital Alchemy Australia & New Zealand
With over 15 years of experience in marketing technology and customer experience, Fatimah specializes in optimising client data and MarTech infrastructure to create hyper-personalized campaigns and improve marketing strategies. She leads diverse teams and manages key client relationships in her role.
Digital Alchemy Thailand
May leads Business Development at Digital Alchemy Thailand, with 15 years of experience in Marketing Strategy and Analytics, and a background in Travel & Hospitality. His career shift to a global SaaS company allowed him to consult with luxury hotels across Thailand, and he enjoys long road trips in his free time.
Digital Alchemy Latin America
Raúl serves as the Mexico Country Lead at Digital Alchemy, driving marketing technology consulting, implementations and operations across Latin America (except Brazil).
With 12 years of experience in marketing automation and digital marketing, he ensures hyper-personalised and high-performing marketing communications.
Digital Alchemy China
With over 15 years of experience in the data-driven marketing industry, Roger specialises in full-stack marketing automation solutions and data platform architecture. He has led multiple large-scale projects serving more than 10 million users, helping clients build effective digital capabilities and achieve impactful enterprise transformation.
Digital Alchemy North America
Enterprise Sales & Solutions
Tim brings over 25 years of consulting experience selling data, analytics, decisioning, CX Strategy and Customer Journey Orchestration to Fortune 500 companies with a focus on MarTech and AdTech messaging strategy & optimization. Previous stops for Claytor include senior sales roles at Merkle, Kitewheel/CSGi, Omnicom Media Group, TransUnion and Claritas. Tim is responsible for new business development and partner management in North America.
Digital Alchemy North America
Enterprise Sales & Solutions
Brad brings 20 years of experience in MarTech, AdTech, and digital media planning and strategy to his role leading Digital Alchemy’s North American expansion. He has driven go-to-market growth, forged strategic partnerships, and delivered enterprise solutions for Fortune 500 brands. His expertise spans customer data platforms, marketing orchestration, personalization at scale, and retail media — helping organizations unlock measurable value from complex technology investments.
Making a difference is also our outlook on life.That’s why we established DA Care along with our employees, to actively narrow the opportunity gap for the underprivileged.
Digital Alchemy is committed to social responsibility, supporting Baan Saan Rak orphanage. We provide vital resources such as food, education, and healthcare to children in need, fostering positive change within their lives and the community.
Learn more >
Karma cycle is a journey of innovation and transparency funded by Digital Alchemy. As we embark on new technology and processes, we will publish these open for others to copy, replicate and reproduce.
Our Dynamic Decisioning solution is powerful regardless of whether you want to use it within a combined end-to-end solution, or a plug and play engine to your existing solution/ platform.
Diagnose your marketing automation and scale in a few simple steps.
