Loyalty programs are like bottoms these days, everyone has one. However, a loyalty program alone isn’t going to cut it anymore; loyalty as we know it today – ruled by points, discounts and rewards, is dead.

Rabbit Rewards was struggling with low engagement in its communication program and low redemption rates. One of the key challenges holding the program back was lack of a coherent strategy. Whilst elementary, it is a common reason why loyalty programs fail to create loyal members and become commercially viable.

Through a combination of the right strategy and technology Rabbit Rewards was able to double their membership within 12 months, increase redemption count by 5x, and grow sustainable transactions.