Digital Alchemy | Why Every Propensity Model Is Now Broken
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Understanding COVID-19 using Behavioural Economics 
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[/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”80″ padding_bottom=”128″][vc_column width=”2/3″][vc_separator type=”transparent” up=”24″][vc_column_text] As humans, we all want to understand the human mind and as a Marketer, we want to understand how humans behave and respond to certain stimuli to make decisions. [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]During a time of confusion and uncertainty, much of what we ‘know’ about our customers and the human mind has been thrown out the window. However, with a bit of help from behavioural economics, there is ‘some’ logic justifying consumers behaviour right now that could help Marketers make an impact by adjusting their strategy, tactics and campaigns. [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]We have analysed 5 common COVID-19 behaviours and explained them using Behavioural Economics. In the pre-COVID-19 days, we’ve seen our Client’s campaigns doubling in open rates and response rates have also increased by 20% when behavioural tools were applied. [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]If you’re interested in applying behavioural tools to your Marketing campaigns, talk to our Strategy Consultants today.  [/vc_column_text][vc_separator type=”transparent” up=”8″][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1500886689131{background-color: #f9f9f9 !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

Download Understanding COVID-19 with Behavioural Economics 

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