“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
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